Porello was founded in 1930 by Cesare Porello when the region was not yet known for its wines, but rather its peaches. After WWII, his sons, Riccardo and Ettore, went against the tendency of the times, and dedicated themselves instead to working in the vineyards. Today, Marco Porello is the third generation of his family to craft wines from the family estate in Roero, located northwest of Alba on the left bank of the Tanaro River in the Piedmont region.
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